Senior Business Development Manager in London - AV Jobs

The Opportunity

As Senior BDM you will drive net new business acquisition and the strategic development of key accounts for our client. You will own the full sales cycle end-to-end with minimal management input, and take the lead on multi-product and strategically complex opportunities.

You will also act as a reference point for the wider sales team on deal strategy and where appetite exists, you share knowledge and support others to develop.

Key Role Accountabilities:

• Own the full sales process end-to-end from first contact through to close and commercial handover.
• Lead on multi-product and complex deal structures.
• Build and maintain partner relationships to support delivery, negotiate preferred terms where appropriate, and develop joint commercial opportunities.
• Build and execute account development plans for key clients.
• Develop executive-level relationships that give the company early access to briefs and strategy conversations.
• Drive company cross-sell introductions, bringing in the right brand at the right moment.
• Maintain a network across the buying committee and senior leadership at each account.
• Feed market and competitor intelligence into the company's positioning.
• Collaborate with marketing on target sectors, insights, and campaign strategy.
• Represent the company actively at industry events and build personal network intentionally
• Champions pipeline discipline. Contributes to a rolling 12-month revenue view.
• Uses data proactively to identify coverage gaps and pre-empt forecast risk.
• Closes 6- and 7-figure deals end-to-end with minimal management input.
• Shapes acquisition strategy independently and leads on multi-product or complex deal structures.
• Runs systematic multi-channel outreach. Tracks performance and refines approach based on data.
• Uses personal network, referrals, and partner relationships intelligently alongside structured outbound
• Designs multi-product solutions to complex client challenges. Shapes briefs before they're written.
• Acts as a trusted consultant clients call them for advice, not just to place an order.
• Builds solutions that cross services and brand lines within the group.
• Builds and maintains executive-level relationships. Invited into strategy conversations before briefs exist.
• Perceived as a consultant and strategic partner not a supplier.
• Relationships that outlast contracts and positions

Based in the City and covering London and the South East salary is extremely competitive doe/neg plus commission and benefits.

Your Skills and Experience

You will be an experienced and successful Salesperson within the Audio Visual industry looking for an opportunity to grow your career with a successful, global organisation who will challenge you, listen to you and provide the support for you to bring in high value sales across the AV spectrum.

You will be used to selling Audio Visual solutions as a trusted consultant.

You will be energetic, focused and pro-active. Revenue-focused, Goal-oriented and Strategic.

Results driven, you will be an enthusiastic networker who is influential, commercially astute and customer focused.

The Organisation

Our clients are experienced in successfully delivering creative and effective digital signage and AV solutions, from stand-alone systems to stunning video walls and complex signage networks. As a well-known, dynamic company based in London, they are proud to have delivered a whole series of extraordinary installation successes for both small and major organisations worldwide.

The Recruiters

AV Jobs are the UK's No. 1 specialist Audio Visual recruiter and work with clients and candidates to ensure a perfect job fit every time