Digital Acquisition Manager in Sheffield - Elevation Recruitment Group

Role: Digital Acquisition Manager-  Sheffield  

Salary:  £55,000 - £57,000 per annum

Hours: 9am- 5pm Monday- Friday (flexibility)

Benefits:

• Hybrid working/ Remote working
• Flexibility
• Health and Wellbeing
• Social Gatherings
• Holidays- 25 days + stats
• Enhanced family friendly leave
• Maternity and paternity pay
• Life assurance
• pension 5%
• Hybrid work model with collaborative days in our Sheffield HQ.

Position Overview:

As my client continues to grow evolve, maintaining strong standards across the business is a key priority. We are now seeking a Digital Acquisition Manager to help lead that work.

Acquisition Strategy & Channel Performance 

• Own the strategic roadmap and execution for paid media (PPC, Paid Social) and SEO
• Plan and launch campaigns aligned with key segments and funnel stages
• Manage media spend, forecast performance, and optimise budget allocation to drive ROI
• Collaborate with CRO and Web teams to align acquisition activity with conversion strategy
• Take end-to-end ownership of acquisition-driven growth, ensuring all campaigns contribute measurable value toward the 20% digital revenue target

Campaign Execution & Optimisation 

• Oversee paid media builds, keyword targeting, ad copy, and bid strategies
• Monitor daily performance across platforms (Google Ads, Meta, LinkedIn, etc.)
• Lead A/B testing of creative, audiences, and landing pages
• Ensure campaign tagging and tracking are robust for accurate attribution

SEO & Organic Visibility 

• Develop and maintain an SEO roadmap covering technical, content, and backlink strategies
• Work with content teams to guide keyword planning and page-level optimisation
• Collaborate with the Web & Growth Manager to implement and test structural changes that enhance organic performance

Performance Measurement & Insight 

• Build and maintain performance dashboards tracking CAC, conversion rate, ROAS, and channel contribution to digital revenue
• Apply multi-touch attribution models to assess channel effectiveness across the funnel
• Produce insight-led reporting that clearly attributes ROI to digital activity and evidences growth against commercial KPIs
• Translate insight into tactical and strategic recommendations for leadership
• Ensure end-to-end attribution by owning GA4 and GTM setup, Looker Studio dashboards, and cross-platform integrations (HubSpot, Clarity, BigQuery). Apply and refine attribution models to clearly link media spend to revenue outcomes.

Agency Transition & Capability Development (transition phase) 

• Support the transition from agency delivery to in-house management of PPC and SEO
• Lead platform access consolidation, process documentation, and internal handover
• Identify training needs and support capability building within the team
• Align budget management with attribution insights, reallocating spend dynamically to channels proven to deliver qualified leads and sales

Collaboration & Stakeholder Management 

• Coordinate with Product, CRO, Marketing, Operations and Sales to ensure campaign alignment
• Contribute to sprint planning, digital roadmap reviews, and revenue forecasting
• Support cross-functional prioritisation of key campaigns, traffic-driving content, and funnel metrics

Team Leadership & Development 

• Line manage the Senior Digital Marketing Executive and any interim support, ensuring high standards in campaign build, optimisation, and reporting
• Delegate tasks clearly, provide coaching, and conduct regular 1:1s to drive performance and progression
• Support the transition of digital acquisition roles from agency to in-house, helping to define role scopes, capabilities, and hiring needs
• Foster a test-and-learn culture that encourages autonomy, learning, and continuous improvement within the team

Job requirements:

• 5+ years' experience in digital marketing with a strong focus on PPC, Paid Social, and SEO
• Proven ability to manage paid media budgets and optimise for performance (ROAS, CAC, CPL)
• Hands-on experience building and running campaigns across Google Ads, Meta, LinkedIn, or similar
• Demonstrated experience improving organic traffic through technical and on-page SEO
• Proven ability to build acquisition dashboards, apply attribution models, and report on campaign ROI
• Experience managing and developing team members, including delegation, coaching, and performance management
• Background working in cross-functional teams across digital, content, and sales
• Proven expertise in GA4, GTM, and Looker Studio, with hands-on experience implementing event tracking, multi-touch attribution models, and automated dashboards that connect marketing activity to sales performance

Preferred:

• Experience managing in-house digital acquisition following an agency transition
• Experience in EdTech, SaaS, or B2B education environments
• Agile marketing experience or working in fast-paced delivery environments

Skills and competencies:

Technical skills:

• Advanced capability in Google Tag Manager (GTM) including event tagging, funnel setup, and integration with GA4 and HubSpot