Brand Manager, Free-From in Hungerford - CV-Library

Doves Farm Foods Ltd is a successful, award-winning, family-owned food business, specialising in artisan, organic and free from flours and foods. It operates a portfolio of loved brands including Doves Farm, FREEE and Wessex Mill.

This Brand Manager role holds the responsibility for FREEE – a leading gluten free and free-from brand in the UK with its range of breakfast cereal, pasta, oat bars and baking products including the UK’s #1 gluten free flour brand. This is a great opportunity to join an exciting growing brand, help shape its future direction, manage it successfully day-to-day and further accelerate its growth in the market. All whilst making a difference by helping to make life deliciously simple for those living gluten free.

The role is office based 5 days a week on our site 3 miles outside Hungerford in the beautiful North Wessex Downs. Please do not apply if you unable to commit to an on-site position.

GENERAL DUTIES & RESPONSIBILITIES

* Support the Head of Marketing in developing the strategic and overall annual plans for FREEE.

* Develop, propose and execute on-going marketing campaigns and activities across digital, print, email, PR, influencer, and other channels to deliver the agreed business & marketing plan & KPIs.

* Management of FREEE’s social media channels – organic and paid.

* Be marketing lead on relevant NPD projects working collaboratively with other functions including Sales, Product Development, Production and Technical.

* Deliver artwork change projects for FREEE including leading on refresh projects.

* Work with the recipe development team ensuring engaging recipe content is always available to help promote FREEE’s baking range.

* Monitor & evaluate sales performance, marketing activity and campaigns and report on successes and opportunities for improvement on a monthly and ad hoc basis.

* Stay abreast with market place developments, trends and competitor activity and build into thinking for future activity & NPD pipeline.

* Manage the marketing budget

* Support the marketing team with other departmental and broader business activity as required.

SKILLS AND EXPERIENCE

* Candidates with experience from a similar role in food/drink will be preferred.

* You are an excellent communicator both verbally and written and can write for publication.

* You combine strong commercial analytical skills with creative flair and story-telling ability.

* You take the initiative, solve problems effectively, and are happy to get stuck in and be hands on.

* You are very well organised and pay attention to detail whilst managing a busy and varied agenda.

* You have excellent IT skills, are proficient in Microsoft Office or similar, and social media platforms.

* A passion for food/drink and marketing is essential.

WHAT WE OFFER

* Flexible in-office hours to work around commitments including compressed hours, where feasible.

* A pioneering family-owned business with loved brands that make a difference to people & planet.

* Beautiful work location in the Wiltshire countryside

* 50% staff discount in our webshop

* Cycle to Work, EyeCare, Discounted local gym membership

* Free tea & coffee, fresh fruit and usually fair amounts of delicious cakes & breads to try!

Due to the amount of interest, we receive, unfortunately, we are unable to respond personally to your application unless you have been selected for an interview