Social Creative (sports Gen Z) in London - Ruby Magpie

Job Description Our client is an comms and social agency looking for a sports social creative who has experience of social creative within sports and to that younger, gen z audience.

THE ROLE & RESPONSIBILITIES
Creative:
Ability to generate ideas that deliver true cut-through with relevant target audiences, whether that be via paid, owned, earned or shared channels; global or UK. We’re looking for ideas that drive conversation and headlines, not just likes or industry pats-on-the-back.
Ability to draw on a wide range of modern creative references and ideas, those that have shaped contemporary Gen Z culture and social media behaviour.
Strong articulator of ideas, using a combination of visual storytelling devices and communication skills to passionately explain concepts.
Ability to work with, and to unearth yourself, audience insights that form the backbone of your creative thinking.
A detailed understanding of how creative ideas match up to client objectives and business challenges, ensuring that our output remains relevant to their needs.
Content:
Comprehensive understanding of the modern media landscape, from how publishers and media behave through to audience platform behaviour – and how to leverage this to create cutting-edge work.
Extensive knowledge of how current social platforms operate, including content best practice, aspect ratios, formats and features.
Client & Team:
Ability to create and disseminate best practice guidance to clients and internal teams on how to publish on channels, from copywriting through to feature integration.
Be seen as a passionate, creative innovator by clients and internal teams alike, constantly being the source for creative and content inspiration.
Demonstrate a strong knowledge of sport and the sporting landscape including how brands can engage consumers through other passion points.
Provide recommendations and insight to growth strategies for clients, identify new opportunities and play a proactive role in terms of proposal development, pitching and conversion.

DESIRED ATTRIBUTES
Experience with crafting ideas of many different types and formats, from solely text-based ideas through to multi-channel creative.
Experience crafting creative treatments for varying forms of content.
Experience producing content and managing process with designers, videographers, crews - and the ability to provide creative direction and feedback throughout the process.
Understanding of how paid, owned, earned and shared channels intertwine and the ecosystem between them – and its ability to create impact and scale.
An analytical understanding of how to devise, manage and optimise approaches to briefs in order to meet KPIs and assess performance.
You are an enthusiastic creative + content professional who’s hungry to make culture-defining work for some of the biggest sports brands in the world. You’ll love coming up with headline-driving ideas that push boundaries, but you’ll be equally as excited by how these ideas come to life across the modern social and earned media landscape - and be able to articulate that plan accordingly.
As well as being a huge sports fan, you’ll also be tapped in to youth culture at-large, knowing what content, media and platforms a global Gen Z audience in 2024 are engaging with.

Salary: up to 40k