Brand Manager - FMCG in Surrey Quays - CV-Library

We are looking for an enthusiastic Brand Manager to look after a global brand. You will be managing a market leading brand sold in over 150 countries and one which is the Number 1 brand in its category in Europe!

Reporting to the Marketing Manager, you will have ownership of part of the brand portfolio. You will create and deliver marketing plans within an allocated budget to achieve agreed objectives of sales, profit and market share.

MAIN TASKS AND RESPONSIBILITIES

Brand management

Support the Marketing Manager on leading the brand strategy on the UK market
Liaise with the global team in Europe
Identify market risks & opportunities to build growth plans in line with business targets
Support the Marketing Manager on building the annual brand plans to the business and key customers (Tesco, Waitrose, etc.)
Build a strong activation plan in line with the brand objectives
Work with the shopper team to implement branded activations as part of shopper marketing process

New product development

Bring in depth consumer understanding to develop and implement consumer led NPDs
Support the Marketing Manager on identifying from the global pipeline the next big UK NPD and lead the go to market plans including benchmarking, initiative sizing, retailer sell-in and launch activation
Manage the artwork development processes, working with creative agencies and the local Quality team
Proactively communicate with the central marketing team to ensure projects are delivered on timePackaging

Manage the artwork development process for the brand range.
Lead the packaging recyclability project with the European factory and packaging teams.

Business analysis

Provide regular analysis and reporting of the brand performance (sell-in, sell-out, consumer panel), as well as competitor tracking
Outline recommendations for action when and where necessary

Finance

Support the Marketing Manager on managing the brand budget reconciliation
Create purchase orders
Guardian of the products P&L working closely with the FP&A team

Media

Support the Marketing Manager on defining the media strategy of the brand
Work with the creative media agency to create stand-out and engaging brand communications
Oversee execution of ATL and BTL activation across the full media mix

EXPERIENCE, KNOWLEDGE AND SKILLS REQUIRED

Minimum 3 years of experience in brand marketing FMCG (Food industry is a plus)
The ability to analyse data sources, and experience using systems such as Nielsen/IRI/Kantar
Strong project management and organisational skills, with the ability to prioritise effectively and work under pressure in a fast-paced environment
Excellent written and spoken English, and the ability to communicate with clarity.
French-speaker is a plus