Marketing Manager in Kingston upon Hull - CV-Library

Marketing Manager in Kingston upon Hull - CV-Library

Marketing Manager in Kingston upon Hull - CV-Library

Job Overview

Location
Kingston upon Hull, England
Job Type
Full Time
Salary
£30,000 - £35,000 Per Year
Date Posted
20 days ago

Additional Details

Job ID
98554459
Job Views
7

Job Description

Motor trade Marketing Manager

* £30-35,000 per annum DOE

* Company Car

* Remote working

A rare opportunity to join a well-established, independently-owned, family-run business with significant growth plans. We’re at an exciting time in our 50-year history, with a younger leadership team who are focused on innovating to deliver the best customer service across all business areas.

We’re looking for an ambitious Marketing Manager who is ready to take on a new challenge and develop alongside our growing team as we embark on the exciting next phase of our business growth.

Working closely with Senior Management and dealership Line Managers, you will be required to advise marketing solutions and then complete, implement and maintain a Marketing Planner for each dealership, covering Retail, Fleet, Motability and Aftersales activity, ensuring that all activity is completed on time and within agreed budgets. This will involve managing a day-to-day relationship with the retained marketing agency, using your creative flair to provide comprehensive briefs.

You will also be required to regularly liaise with the manufacturers’ field teams and marketing agencies to ensure that all activity is approved and executed within brand guidelines.

Knowledge of the automotive industry is preferable and previous marketing experience is essential. Local knowledge of Lincolnshire and East Yorkshire would be beneficial.

The role is full-time and you will based across dealerships in Hull, Grimsby and Scunthorpe.

Responsibilities

* Working with the Senior Management, develop a marketing strategy to deliver against key business objectives

* Understand business challenges and opportunities and advise Senior Management on marketing solutions, both online and offline, across Retail/Fleet/Motability/After Sales/Accessories

* Ensure the successful implementation of agreed activity, executed within brand guidelines

* Management and control of assigned budgets, ensuring they are continually reviewed and Senior management are aware of effectiveness

* Provide on-going support and advice to each dealership

* Undertake regular reviews of business performance in relation to marketing objectives. While also monitoring the usage and effectiveness of materials / campaigns

* Identify larger business challenges requiring higher levels of analysis and research

* Manage the Group’s offline and online marketing strategy, considering both existing and conquest audiences

* Maintain relationships with suppliers. Including briefing agencies, print and point of sale suppliers

* Maintain and develop Group websites, ensuring strong SEO

* Support development of lead generation initiatives, focused primarily on conquesting new prospects to the brands

* Maintain and maximise the Group database, monitoring lead generation, lead management and customer loyalty, encouraging follow up of all communications

* Attend and present (where required) at Group and Manufacturer meetings

* Build and maintain relationships with key Group and Manufacturer personnel

* Manage social media channels, including capturing content across all 4 sites, creating and scheduling content, driving engagement on the platforms and maintaining a high level of community management

Success in this role is measured by:

* Delivering against specific targets

* Successful delivery of projects

* Effective management of budgets

* Measurable contribution to the growth of the business

* Positive feedback from relevant Group colleagues

Person Specification:

Competencies:

* Creative instinct - contributing to the creative process by providing clear, focused and inspirational briefs. Judging work and presenting creative ideas with confidence

* Commercial acumen - demonstrating an awareness of ROI across all marketing initiatives and strong budget management A strategic focus with the ability to see the overall vision but also to drill down into the operational detail, with the ability to work cross functionally

* Marketing communication techniques - drawing on a sound understanding of all integrated communication techniques such as PPC, Social, POS, events and Direct. Keeping up to speed with emerging trends and bringing this to the team

* Decision-making - situations are accurately assessed, pros and cons evaluated, decisions are taken with authority and 'stuck to'. Others are involved as and when appropriate

* Communication skills - Excellent interpersonal and communication skills. With the ability to manage, motivate and develop team

Characteristics:

Excellent communication skills

Good interpersonal skills

Credibility, presenting yourself in a way which means others have confidence in what you say

Drive, energy and commitment

Strong time management

Creative problem solving

Financially astute

Professional Experience:

Essential:

Previous marketing experience, across varied disciplines. Proven track record of delivering successful projects and managing multiple projects simultaneously. A genuine interest in the automotive industry.

Preferred:

Experience of working within automotive sector.

Job Type: Full-time

Salary: £30,000.00-£35,000.00 per year

Benefits:

Company car

Work from home

Schedule:

Monday to Friday

Weekend availability

Experience:

Marketing: 2 years (preferred)

Work Location: In person

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