Job Overview

Location
London, England
Job Type
Full Time
Salary
£22,000 - £45,000 Per Year
Date Posted
13 days ago

Additional Details

Job ID
81546
Job Views
3

Job Description

At CFC we pride ourselves on being an employer of choice. We are delighted to be recognised as a 3-Star world class employer by Best Companies to Work For in 2021 and amongst the UK’s top employers in The Sunday Times Best 100 Companies to work for in 2020 / 19, and the Top 50 London employers. CFC also ranked in Insurance Business UK as a Top Insurance Workplace (UK) for 2020.

Our benefits include 25 days holiday, private medical insurance (incl. dental & optical cashback), life insurance, income protection, pension plan, subsidised gym membership, up to 4 paid volunteering days annually, season ticket loan, employee assistance programme and dress for your day.

We are committed to positive climate change and are proud to offset carbon emissions for all employees through a partnership with Ecologi that funds tree planting and carbon positive projects. Our 'CFC for Good’ programme includes an active calendar of charity, volunteering and D&I events for employees to be part of and attend. CFC social events (normally) include our staff summer party weekend, Halloween and December party.

About CFC

CFC is a specialist insurance provider and a pioneer in emerging risk. With a track record of disrupting inefficient insurance markets, CFC uses proprietary technology to deliver high-quality products to market faster than the competition while making it easier for brokers to do business. Our broad range of commercial insurance products are purpose-built for today’s risks, and we aim to give our customers everything they need in one, easy-to-understand policy.

Headquartered in London, with 470+ employees across our offices spanning the UK (London), US (New York and Austin), Europe (Belgium) and Australia (Brisbane); CFC serves 100,000+ businesses in over 80 countries. We’re privately held and growing faster than any of our competitors in the market.

Although insurance is a serious business, our culture isn’t too corporate, and we never take ourselves too seriously. We invest in the learning, development and growth of our people and enjoy a working atmosphere that is friendly, supportive, and fun.

Role Definition

As Digital Marketing Manager, you’ll help us launch and optimize campaigns on a variety of digital channels to increase brand awareness in our key markets and cost-effectively engage new and existing broker partners.

You’ll work closely with a fun, collaborative and award-winning marketing team in a fast-paced environment to think outside the box, test new ideas and generally make great things happen!

Key Responsibilities

  • Own and optimize our paid marketing strategy across search, social and display to increase brand awareness, drive relevant traffic to the corporate site and cost-effectively engage partners
  • Oversee and contribute to organic social media strategy
  • Build multi-channel campaigns from scratch including audience targeting, budgeting, and creative deployment
  • Test & optimize campaigns to meet specific company KPIs, monitor & report on performance and share learnings across the team
  • Manage the corporate website, including all development projects and performance reporting, working closely with our established agency
  • Work collaboratively with the marketing team to develop impactful content and new creative

Skills & Abilities

  • You will set our digital strategy and execute on it, coming up with a unique approach to our specific business objectives.

    You are:

    • Both data-driven and creative
    • An exceptional collaborator and strong communicator
    • A strong multi-tasker and self-starter
    • A strong project manager with great attention to detail
    • An analytical thinker who can see the big picture

Knowledge & Experience

  • We are looking for someone who has worked with the major digital advertising platforms, experience within our industry is a bonus but not required.

    You’ll have:

    • 4-5 years’ experience in a digital marketing role, in-house or agency
    • At least 2 years’ experience in B2B
    • Hands-on experience with major digital marketing ad platforms (specifically LinkedIn, Facebook, Google Ads), best practices and website analytics
    • End to end understanding of the advertising process, campaign set up, tracking, optimization, and attribution
    • Strong quantitative skills and the ability to make data driven decisions
    • Experience using marketing automation systems (HubSpot preferred) and CMS

Education & Qualifiations

  • Educated to undergraduate degree level

Location

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