Job Overview

Location
Hertford, England
Job Type
Full Time
Salary
£28,000 - £28,000 Per Year
Date Posted
21 days ago

Additional Details

Job ID
78217
Job Views
6

Job Description

­­Marketing Executive

Our well established and busy client based in Hertford is recruiting a Marketing Executive to support the Marketing & Business Development Manager in carrying out their duties and responsibilities. You will be expected to work as a team member within your department and the company as a whole. This role attracts a permanent salary of £28,000, plus excellent benefits including pension scheme, healthcare, life assurance, well-being vouchers, allocated parking and non-contractual bonus scheme.

Duties and responsibilities

Marketing:

  • Assist with the implementation of the company’s marketing and business development strategy
  • Assist with the delivery of marketing campaigns across multiple channels (online, offline and events) ensuring they achieve the objective, run smoothly and deadlines are met
  • Contribute to web development projects including working with agencies on the objective, implementation, delivery, launch and review
  • Publish content on the company’s website using the content management system (Wordpress) ensuring it is optimised for search engines, up to date and accurate
  • Manage the article schedule with practice areas and post regular content on the website and social media
  • Maintain the company’s mailing data (MailChimp) through accurate recording of contact information, unsubscribes, preferences and use of segments
  • Co-ordinate the newsletter programme (MailChimp) working with areas of the business and our agency on the scheduling, content, design, sign off, deployment and analytics
  • Create and deploy other email communications e.g. event invitations
  • Manage social media on Linked In, Twitter and Facebook (using Hootsuite) by generating content and engaging with our network as well as reviewing analytics
  • Collect news for the company’s internal newsletter, build it in Mailchimp, proof, organise sign off and deployment
  • Write content for a variety of purposes such as design briefs, news stories, profiles and standfirsts
  • Co-ordinate the submissions process for directories including briefing directors and senior members of staff on best practice and updating online profiles on directory platforms
  • Work alongside the operations team on the implementation of enquiry tracking, client reviews and questionnaires and looking for ways to improve the process and learn from the data
  • Monitor our review platform, manage profiles and post responses
  • Assist with competitor and market research activities
  • Assist with the advertising and editorial calendar of articles and adverts
  • Manage the ordering and printing of branded stationery and collateral and monitor stock levels
  • Share networking opportunities with staff members, maintain the Events calendar, and manage bookings for events they attend
  • Diary management for business development meetings
  • Hosting online events on Zoom and Teams to enable our staff members, managers and Directors to network through webinars and roundtable discussions, co-ordinating the technical aspects, invitations and responses, presentation, and delegate communications
  • Liaising with the Hertfordshire Chamber of Commerce (and other networking groups) regarding events that we co-host plus other presentation and speaking opportunities for our organisation
  • End to end delivery of physical events, in house and external, including creating a format and critical path, venue/room bookings, sourcing suppliers, catering, entertainment, decorations, communications, set up and pack down
  • Organise and run events for employees
  • Support for various public relations initiatives such as charitable fundraising, patronage of local museums and festivals, and the company’s involvement with the office of the High Sheriff of Hertfordshire
  • Use Google Analytics, email and social media analytics to contribute to the reporting on performance of marketing and business development activities and make suggestions for continuous improvement
  • Contribute to budget management through cost tracking and processing invoices

Qualifications and experience

  • At least two years’ experience in marketing is essential
  • Experience working in professional services is essential
  • Experience working with agencies and external organisations is desirable
  • A higher education qualification, especially in marketing or business, is desirable

IT and software

  • Knowledge of CMS, SEO, CRM and data management - essential
  • WordPress - essential
  • MailChimp - essential
  • Microsoft Office Suite - essential
  • Hootsuite (or other social media scheduling tool) - desirable
  • Adobe Photoshop and InDesign - desirable
  • Canva - desirable
  • Zoom and Teams - desirable
  • Google Analytics - desirable

Attributes

  • Excellent command of English - written and verbal
  • Excellent attention to detail
  • Customer focused
  • Strong organisational skills
  • Able to create and follow a plan, work to deadlines and a budget
  • The ability to manage and prioritise multiple tasks
  • Creative and energetic with a hands-on approach
  • Professional, confident and friendly with the ability to build effective working relationships internally and externally
  • Flexible and adaptable mindset
  • Willingness to work outside normal office hours
  • Car owner and driver

Location

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