Digital Marketing Executive

Digital Marketing Executive

Job Overview

Armagh, Northern Ireland
Job Type
Full Time
£26,000 - £30,000 Per Year
Date Posted
10 days ago

Additional Details

Job ID
Job Views

Job Description

Digital Marketing Executive

Exciting new opportunity for an experienced candidate to take ownership of the newly launched ecommerce business within a well established and highly regarded business.


* Manage paid advertising campaigns across Google and social media

* Implement the SEO strategy via creating original content, building links to the ecommerce site and other activities

* Build an email database of customers and potential customers for future sales

* Capture customer feedback for use in sales promotion and marketing campaigns

* Manage the online store, product ordering and payment platforms and liaise with operations to ensure orders are dispatched on time

* Brainstorm new and creative growth strategies through digital marketing & social media.

* Develop/deliver 3Yr. digital marketing & social media strategy.

* Manage and inspire the external agencies involved in the ecommerce offering

* Regularly complete a 360° website review and deploy refinements.

* Create content for social media channels to promote the ecommerce offer

* Collaborate with internal & external teams to optimise user experience.

* Utilise strong analytical ability to evaluate end-to-end customer experience across channels.

* Identify critical conversion points and drop off points and optimise user funnels.

* Measure/report on digital marketing and social media campaign performance V KPIs.

* Optimise marketing spend for performance based on insights from each campaign.

* Recruit and develop new digital & social media marketing staff, working closely with Directors.

Personnel Specification / Essential Experience, Qualifications & Skills

* A track record in devising ecommerce campaigns that recruit and convert customers.

* Creating, managing and optimising advertising campaigns using Google Ads and social media ads (primarily Facebook products but could include LinkedIn and Twitter)

* Managing digital marketing and social media processes, including external consultants.

* Creating impactful management reports and insight

* Experience in optimizing landing pages and user funnels.

* Knowledge of Google Analytics, social media analytics and ecommerce metrics to fuel performance.


* Working with industrial products or highly involved product sales

* Marketing qualification (Undergrad, post grad, CIM or similar)

* Google Ads certified (or undertaking the qualification)

* Facebook Blueprint certified (or undertaking the qualification)

Personal Attributes

* Eager to learn and develop personally, professionally, and technically.

* Ambitious enough to want to be a Senior Manager/Director.

To discuss in greater detail this opportunity please contact Judith on (phone number removed)


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