Digital Marketing Executive

Digital Marketing Executive

Job Overview

Location
Armagh, Northern Ireland
Job Type
Full Time
Salary
£26,000 - £30,000 Per Year
Date Posted
10 days ago

Additional Details

Job ID
740207
Job Views
6

Job Description

Digital Marketing Executive

Exciting new opportunity for an experienced candidate to take ownership of the newly launched ecommerce business within a well established and highly regarded business.

Responsibilities

* Manage paid advertising campaigns across Google and social media

* Implement the SEO strategy via creating original content, building links to the ecommerce site and other activities

* Build an email database of customers and potential customers for future sales

* Capture customer feedback for use in sales promotion and marketing campaigns

* Manage the online store, product ordering and payment platforms and liaise with operations to ensure orders are dispatched on time

* Brainstorm new and creative growth strategies through digital marketing & social media.

* Develop/deliver 3Yr. digital marketing & social media strategy.

* Manage and inspire the external agencies involved in the ecommerce offering

* Regularly complete a 360° website review and deploy refinements.

* Create content for social media channels to promote the ecommerce offer

* Collaborate with internal & external teams to optimise user experience.

* Utilise strong analytical ability to evaluate end-to-end customer experience across channels.

* Identify critical conversion points and drop off points and optimise user funnels.

* Measure/report on digital marketing and social media campaign performance V KPIs.

* Optimise marketing spend for performance based on insights from each campaign.

* Recruit and develop new digital & social media marketing staff, working closely with Directors.

Personnel Specification / Essential Experience, Qualifications & Skills

* A track record in devising ecommerce campaigns that recruit and convert customers.

* Creating, managing and optimising advertising campaigns using Google Ads and social media ads (primarily Facebook products but could include LinkedIn and Twitter)

* Managing digital marketing and social media processes, including external consultants.

* Creating impactful management reports and insight

* Experience in optimizing landing pages and user funnels.

* Knowledge of Google Analytics, social media analytics and ecommerce metrics to fuel performance.

Desired

* Working with industrial products or highly involved product sales

* Marketing qualification (Undergrad, post grad, CIM or similar)

* Google Ads certified (or undertaking the qualification)

* Facebook Blueprint certified (or undertaking the qualification)

Personal Attributes

* Eager to learn and develop personally, professionally, and technically.

* Ambitious enough to want to be a Senior Manager/Director.

To discuss in greater detail this opportunity please contact Judith on (phone number removed)

Location

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