Senior Manager, Loyalty Strategy in London - Deliveroo

Job Overview

Location
London, England
Job Type
Full Time
Salary
TBC
Date Posted
4 days ago

Additional Details

Job ID
42995946
Job Views
1

Job Description

At Deliveroo, it is our mission to build the definitive food company. In order to do that, we’re building a company where everyone can belong, grow and do the best work of their lives.We’re looking for a passionate and experienced global loyalty leader to shape the future of Deliveroo’s consumer loyalty strategy. As Senior Manager, Loyalty Strategy and Proposition, you’ll be responsible for developing our loyalty strategy, launching propositions that drive long term customer value and determining how to engage, grow and retain our existing customers so that Deliveroo is always their go to brand.You’ll need to be able to step into the shoes of our target customers to understand what really matters and will be skilled in developing marketable propositions that drive emotional loyalty and long term customer value. Being able to size and prioritise loyalty opportunities to achieve short and long term customer and P&L outcomes will be critical. It’s a fast paced, data driven and highly cross functional business, so you’ll need to be creative in your approach, commercially savvy and highly collaborative.What you’ll be doingLead the creation of, alignment behind and delivery of our future consumer loyalty strategy, including the north star vision and roadmap to get thereDeeply understand our target audience and the drivers of emotional and long term loyaltyDefine how we should segment our customer base and be the driving force behind how it’s used throughout the businessManage the development of future loyalty propositions (being creative in how we can both package existing benefits and experiences, as well as developing new ones), in partnership with our Product teamImplement customer cohort monitoring, lead on defining customer segment strategies and determining the most effective levers to drive customer engagement, in partnership with consumer, marketing, product and local market teams across the businessProvide thought leadership on how we track and measure customer loyalty, applying a test and learn approach that enables us to understand success against customer and business metricsIn partnership with Finance and Data Science, take ownership of modelling the return on investment of loyalty initiatives, understanding the impact on the P&L and managing within financial guardrailsContinual improvement of the economics of our loyalty investment, including how we monetise our customer baseUnderstand the competitor landscape and be the subject matter expert in best in class loyalty programsRequirements10+ years experience, ideally in high growth consumer facing organisationsBachelor's degreeMarketing professional with loyalty strategy, proposition and customer engagement experienceStrong analytical skills and understanding of P&L leversExperience working in matrixed organisations, ideally globalExperience working with Product and insight teamsSkilled in leading complex, cross functional projectsStrong communicator, practised in storytellingWhy Deliveroo?Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, when and where they want it.We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, seeking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.Workplace & DiversityAt Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space.

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