Regional Sr Brand Manager in Hillingdon - Hasbro

Job Overview

Hillingdon, England
Job Type
Full Time
Date Posted
3 days ago

Additional Details

Job ID
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Job Description

Role: Regional Sr Brand ManagerFixed Term Contract: 1 year Reporting to: Director Regional MarketingMain Purpose:Hasbro is a global play and entertainment company.  Hasbro Eur ASIA Marketing is currently looking to fill the role of Regional Senior Brand Manager.The following are specific services for which you are responsible and shall be undertaken in accordance with Hasbro operating policies and procedures:Key contributor to the development of Hasbro’s strategic business goals, vision and planning for the category of brands across Europe for the next 1-5 yearsLead brand analysis for the category making recommendations to the Regional Marketing Director across the following areas to maximize Hasbro’s commercial advantage in Europe:Audiences (Consumer & Shopper)Brand activationProduct portfolioPricingLead the Category/Brand activation toolkit development, delivery and measurement across all consumer touchpoints for Europe in partnership with:Regional Retail ActivationRegional Media & PRRegional Brand Building TeamGlobal Commercial Organisation (GCO)Partner with Hub Marketing teams on Europe brand and category execution and performance analysis across all marketsPartner with Regional E One Brand & Content Marketing, Consumer Products and Studios to create the full Brand Blueprint activation framework for the Hub markets to activate,Support the Marketing Director in the partnership with third parties such as Agencies, Licensees, Licensors and Media NetworksPartner with GCO to ensure that Hasbro Europes strategic, marketing and product requirements are understood and deliveredBe the brand ambassador globally for the Europe region highlighting the growth potential and delivery of the brand portfolio managedSpecific Responsibilities:Regional Strategic PlanningKey contributor to the development and execution of 1-5 year brand and category activation strategies for Europe in partnership with the GCO and the Regional Brand Building Team driving long term growth objectivesAnalyse and evaluate brand metrics, consumer behaviours, industry and retail trends to identify opportunities for brand and category development. Recommend key research/data gaps that will help to advance brand growth across the regionKey member of Regional Brand Building Team (BBT) on Growth Brands. BBT’s comprise of cross functional teams planning across all brand touchpoints feeding into the development of the Brand Toolkits for in market executionDevelop brand activation strategies to maximize the brand blueprint and consumer reach through partnership with Regional E One Marketing, Consumer Products, Promotions, LBE and Studios as part of One Voice implementationLead product portfolio analysis in partnership with Regional Category Management Team to:Understand and communicate product development requirements for the Region to the GCO to deliver against incremental portfolio opportunitiesRecommend optimised range to convert against target audience, play pattern and purchase occasion across all Retail ChannelsIn partnership with the Regional Commercial team, input into the Regional Exclusives portfolio to deliver against Account/Channel strategic objectives whilst being complimentary to the core ranging strategyLead category pricing analysis utilising the Regional pricing strategy making a recommendation that delivers against Net Sales and Variable Margin targets for Hasbro SAGo-to-market activationLead the development, delivery and measurement of brand activation toolkits to be executed consistently within all markets at scale in partnership with Regional Retail activation team, Regional Media & PR, BBT’s and GCO. Toolkits include:1-3 year brand strategy including retail activation prioritiesCampaign & communication strategy and assetsPoint of Sale assets across all retail touchpointsProduct portfolio prioritisationBespoke retailer campaign frameworkOversee P2M/HDM Regional set up for Category portfolio in partnership with the Regional Senior Co-OrdinatorPartner with the Hub Marketing, E One Marketing (Brand & Content) and Consumer Products teams to drive integrated brand blueprint execution covering all Consumer Products groups, entertainment, promotions and live experiencePartner with Licensors and Licensees (where relevant) to ensure strong collaboration maximising Hasbro SAs business both regionally and in marketPerformance OptimisationLead the analysis and evaluation of brand metrics, media performance and portfolio performance at retail to inform short to mid-term optimisation actionsLead competitive market analysis to understand brand position and competitive growth areasKey contributor to quarterly EMEA & Europe Brand performance reviewsLeads Brand performance & Campaign analysis presentations for Europe showcasing all elements of activation and areas for continued development and optimisationSupport the Identification and amplification of best planning and execution from Hub Marketing teams and continue to provide recommendations on process improvements across all aspects of the businessStaffing Responsibilities:N/AKey Relationships:InternalEurope & Asia Marketing DirectorsEurope & Asia VP MarketingHub Category Marketing ManagersEurope & Asia Commercial TeamEurope & Asia Finance TeamGlobal Commercial OrganisationConsumer Products TeameOne Regional Marketing TeameOne Content placement teamGlobal Brand PublicityExternalCustomersAgencies – Strategy, Media, TV, PR, Online, Promotional/ExperientialLicensors / Licensing AgentsMovie Partners (where appropriate)Qualifications Required:Educated to degree level, ideally in Business or Marketing disciplinesExperience Required:Marketing experience, ideally in a consumer goods/commercial environmentExperience of working in consumer and customer marketingEvidence of managing a portfolio of brandsExperience in P&L management and brand profitabilityAbility to interact with and influence senior management and those in other teamsExperience of working in multi-discipline and remote teamsStrengths Required:Experience of working in multi-discipline and remote teamsAbility to work autonomously in a fast-paced, changing industryA confident and effective communicator, with people at all levels and cross culturally, both verbal and writtenGood cross functional networking skills, ability to persuade and influencePC skills – Excel, Word and PowerpointAttention to detailProvides sound rationale for recommendationsResearch and analytical skillsFluent in EnglishExperience of creating and delivering effective presentations as a tool to either inform, train or negotiate with othersProject managementInfluencer:Uses factual and emotional informationNavigates stakeholders internally and externally to optimize resultsTeam playerLeadership:Lead, manage, motivate and develop othersAuthentic and credible in leading others and in developing relationships with other stakeholders on all levels and customersInspires a positive performance culture in the teamKnows how to manage own and teams’ reputation in the businessBig Picture Thinking:Advocates wide consultation with other teams on objectives and decisionsLines up own and teams’ efforts behind wider organisational objectivesDelegates out and tackles important tasks and sets own prioritiesBehaviours required:Ability to establish realistic plans; identify action steps; convey clear expectations and juggle multiple prioritiesSolution focusedCollaborative and InspiringTacticalFinancially awareResponsibleInnovative and CreativeCuriousResilientOrganisedMakes timely decisions and acts#LI-LS


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