Senior CRM Manager (B2C) in London - Checkatrade

Job Overview

London, England
Job Type
Full Time
Date Posted
12 days ago

Additional Details

Job ID
Job Views

Job Description

About The RoleSenior CRM Manager (B2C)

Checkatrade - Where reputation matters

We have an exciting opportunity for a Senior CRM Manager within Consumer Marketing to design, build and performance manage integrated campaigns. The role is all about building retention and engagement campaigns across new and existing customers. You’ll have a strong creative eye and a strategic mind alongside a can do attitude that will help us deliver a branded experience that drives rapid and sustainable growth. Working with the product team to enhance the consumer experience and working in email, SMS and direct mail you’ll help us build awareness and consideration. If you would like to be part of a forward focused household name, with impressive growth plans and a brand that is synonymous with quality, we’d love to hear from you!

Location:  London, Kings Cross or Portsmouth, Hampshire. Hybrid working applies. 2 days working in the office, 3 days working from home.

Where do you fit in?

Reporting to the Head of Brand, you will be responsible for the full CRM channel and associated processes, from campaign planning and deployment to reporting using a variety of tools. You’ll be creative in your approach and drive a customer first approach in every engagement and interaction. You’ll be skilled in campaign and contact strategy management, whilst building an integrated automated comms strategy that delivers results including optimising the impact on our NPS. With an impressive eye for detail, and strong creative flair you’ll build impactful assets whilst ensuring the right message is going out in the right channel, at the right time.

What’s in it for you?An exciting opportunity to join a household digital brand on a road from good to great!
A niche role pulling on your CRM expertise that will have a direct impact on our ambitious growth plans.
An excellent salary and benefits package in a values driven business that invests on its people.
What do you need to succeed?
A storyteller who can engage and influence stakeholders internally and externally.
A self starter who can design, build and implement campaigns.
Strong copywriting skills preferably with HTML content experience.
Strong creative eye who understands how strong creative drives action.
A performance and optimisation mindset who continually strives to make improvements.
Pace, tenacity and resilience along with the ability to work to tight deadlines as well as flexibility across working hours when required.
Be a passionate, creative and data driven CRM professional with a track record of success in delivering impactful multi-channel campaigns specifically across email marketing and SMS.
Experience in ESPs and building automated workflows. About YouAbout UsCheckatrade is the homeowners choice for finding a local reputable and reliable tradesperson. For over 20 years, we've been the place where reputation matters most - and if you join us, you’ll ensure that our trade members continue to uphold these high standards.With 47,000 trades available to help with your home improvement project, we’re here to help no matter how big or small the project you are undertaking is.We're currently going through a period of significant investment and growth and we're looking for exceptional people to join us on our journey to help us achieve our ambitious goals. This is a really exciting time to join our team.LocationPortsmouth or LondonDepartmentConsumer MarketingAdvertising SalaryNot Specified


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