PPC Manager in London - Daily Mail General Trust

Job Overview

London, England
Job Type
Full Time
Date Posted
12 days ago

Additional Details

Job ID
Job Views

Job Description

PPC ManagerLocation: DMGT Headquarters – LondonPosition: Permanent Package DescriptionIn return for their energy and ideas we ensure our people are well rewarded. Our benefits package increases the longer you’ve been with us. Here’s what to expect:25 days’ holiday (increasing by 1 per year up to a total of 30)Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution. Life cover under the Pension Plan of up to 3x your basic salary.DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)Subsidised canteenOnsite gym (Northcliffe House only)Onsite nurse and GP clinics (Northcliffe House only)Our Employee Assistance ProgrammeDiscounted dining cardsPlus many other benefits….Job Introductiondmg::media’s Premium Digital portfolio is a new project working primarily with three brands with large growth potential, backed by the leading media company in the UK, dmg::media. DMG includes many well known and most loved brands including Daily Mail, Mail Online, The Mail on Sunday, Metro, i and New Scientist. Through our national newspapers, websites and mobile services, we connect with over 45% of the UK's adult population with over 130 million consumer touch points per month. The Premium Digital portfolio is an ambitious project with talented and dedicated teams and a start-up mind-set. Your focus will be to setup, maintain and optimise pay per click campaigns across the search, social and app platforms, aligned with each brand goals; using the same methods and reporting across DMG Premium Digital Brands.Main ResponsibilitiesDMG Premium Digital's day-to-day PPC best practiceSetting up PPC campaigns that align with the brand MD’s brand goalsSetting the KPIs based on those goalsSetting up and running PPC campaigns across brands including Search, Display, Social and App StoresIndependently managing marketing budgetReporting on campaigns around metrics and ROIsCreating a clear testing roadmap that optimises campaigns around what works and does notSupporting and shaping overall PPC strategies to help maximise commercial performance whilst developing and owning the day to day management of any agency work to ensure campaigns are planned, executed and optimised in line with business requirements​Collaborating closely across the team and with channel leads for organic social, newsletters, affiliate and SEO, together with the marketing and strategy leadsDelivering in-depth reporting, analysis and insight to relevant stakeholdersWorking with key external partners such as search engines to identify, explore and test new opportunities within the Paid Search landscapePerson SpecificationFluency in PPC, including, but not limited to;
Social: Facebook/Instagram, Twitter and LinkedInSearch: Google, BingApp Store: Apple and Google PlayExperience in re-targeting and building audiencesIdeally GAP/GAIQ qualified Strong understanding of SEO and ASOAbility to manage and report on campaignsStrong analytical skills with fluency in Excel and data manipulationPassion for data and will be comfortable working with large data setsProven track record of delivering resultsComfortable working with a design team and cross teamsAbility to present upwards to managementStrong organisational and time management skills and ability to work across a variety of channels and brands simultaneouslyAbout dmg::mediadmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24 hours a day, seven days a week. Together, Daily Mail, The Mail on Sunday, Metro, i, MailOnline, Mail Plus, metro.co.uk and inews.co.uk reach more than 11m people daily in the UK.* Globally, our brands reach 180m unique browsers every month.** In March 2021, the business acquired the world’s leading science title, New Scientist. dmg media’s newsbrands are expert at getting to the bottom of the stories most relevant to their readers.*PAMCo 1 2020 ** Omniture April 2021Our CommitmentWe are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.


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