Senior Brand Manager - UK in London - CMC Markets

Job Overview

London, England
Job Type
Full Time
Date Posted
3 days ago

Additional Details

Job ID
Job Views

Job Description

Senior Brand Manager - UKDepartment: Group Marketing Reporting to: Head of GrowthBackground to & purpose of role:We are looking for someone with a passion for communication who is interested on financial markets to join our dynamic Marketing team. This is a fantastic opportunity for someone with a great work ethos to join a fast-paced environment and to steer external communications and brand sentiment for a leading, global online trading company.Reporting to the Head of Growth, the Senior Brand Manager will drive the UK go-to market strategy for brand and content campaigns, capturing the attention of target audiences, compelling them to engage with the brand.Key responsibilities:Drive the go-to market strategy for brand campaigns across digital and offline, working with the head of performance marketing to maximise overall return.Craft and execute creative campaigns, including product updates, for UK Retail for both acquisition and retention.Define quarterly brand OKRs (Objectives and key results) for the UK market. Lead the way with ambitious, clear and inspiring growth and engagement strategies.Work with the CRM manager to improve client engagement by creating captivating content campaigns such as youtube live events, twitter spaces and downloadable market analysis in collaboration with our internal analysts and external thought leaders.Gather and utilise consumer and client insights to get a deeper understanding of our customer and develop insight-driven marketingDiligently monitor, track and report on performance of campaigns and brand initiatives, continuously gaining insights and optimising accordinglyAggregate input from channel teams but be the single voice of truth on holistic ROI and performance of UK campaigns and other initiativesManage publishing calendars and budget tracking for brand campaigns and other initiativesWork closely with key stakeholders to include client feedback in the establishment and optimisation of our brand activities, making sure they resonate positively with our customersMonitoring, analysis and reporting on competitor campaigns and positioningGuardian of the brand guidelines for UK retail, you’ll make sure all marketing activity and website updates are “on-brand”.Help facilitate strategic content partnerships with 3rd party thought leadersResponsible for managing the UK organic social media channelsKEY SKILLS AND EXPERIENCE7-10+ years of broad-based marketing experience, ideally in consumer marketing/brand management within retail Investment and/or financial trading industriesDeep knowledge across digital and traditional marketing channelsStrong analytical, planning, and forecasting skillsProactive problem solverYou have distinguished yourself leading high impact, creative marketing campaignsCreative mind-set with ability to turn business insights into actionable integrated marketing campaigns and maximize go-to-market impact.Solid experience in the use of consumer insight (business intelligence, market research) and applying it to developing brand/product strategies and innovative campaigns.You will be adept at influencing senior stakeholders to champion the needs and growth of the UK marketYou will be able to demonstrate a world class understanding and track record of performance within the retail Investment and/or financial trading industries – consumer trends, high ROAS acquisition modelsAccomplished multitasker with project management and go-to-market program management experience.Passion for Investing and/or tradingCMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.SummaryLocation: LondonType: Full time


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