Senior Manager - Proposition Pipeline in London - American Institute of CPAs

Job Overview

London, England
Job Type
Full Time
Date Posted
4 days ago

Additional Details

Job ID
Job Views

Job Description

About the Role:The Sr. Manager, Proposition Pipeline will lead the structuring of programs related to creating a new or enhancing an existing customer value proposition. Focused on aligning propositions to mid and long-term strategies, you will develop a pipeline of propositions intended to provide new revenue streams, create relationships with new customer segments and deepen existing customer relationships. Support the progression of propositions through investment and review stage gates and to go to market launch. You will report to our Director of Proposition Pipeline, part of our larger Marketing & Member Experience Team.Please note, while this role can work remotely in most states, we cannot employ individuals in California.You Will:Oversee propositions or programs identified under one or more benefit territories, either B2B or B2C or B2B2C focused.Identify audiences, understanding user needs and pain points and defining Association benefits and pain relievers through identifying relevant Association offeringsWork with Association product owners and Value Proposition owners to develop propositions or programs and map them to the proposition governance framework.Provide coaching for other Marketing Team lead and propositions owners on what "good is" to improve overall quality and return on propositions and a faster speed to marketYou Have:Educated to degree level or equivalent in marketing, business, finance, or related areaB2C and B2B2C marketing experienceMarketing experience including digital marketing and channel development, marketing strategy and performance trackingAssess proposition proposals against core Association proposition framework including where the value will be created for the user.Customer and market-centric focus with experience of consumer and market research and analyzing data and applying insights to help the customer experience and create value.Think through trends and data and translate them into customer-centric insightsPerformance marketing, mar-tech, marketing automation, CRM, segmentation and engagement modeling, subscriptions, CRM, Agile working practices, data and analytical tools.How We Support You:We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.About Us:At The Association, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.Learn more about The Association on LinkedIn and our Career Site.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.


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