Job Overview

London, England
Job Type
Full Time
£30,000 - £40,000 Per Year
Date Posted
11 days ago

Additional Details

Job ID
Job Views

Job Description

Role: Social Media Manager - Travel

: London based office. Likely 1-2 days from office longer term, the office is only open 3 days a week currently.
Salary: £35,000 to £40,000 plus really solid benefits plan which includes 26 days leave plus bank holidays and extras, travel concessions, employer paid learning, enhanced maternity and paternity leave and lots more.

You’re initially probably wondering just how safe an opportunity this is given the disruption the industry’s struggled with over the last year.

So it’s worth highlighting from the start, no matter how many countries go onto the red or amber list, it will not affect your position.

The reason why?

You’re dealing with the one thing the UK Government is happy promoting this year – UK travel !

Your remit as Social Media Manager, is to inspire the people of the UK to travel again through a mix of both organic and paid social campaigns.

Your starting point will be to evaluate what they’ve already got. How they’re using the various platforms to promote to, reach and engage with various communities, and come up with a plan of action which helps reach new audiences, whilst nurturing those existing ones.

For example, you could introduce new platforms like TikTok to their social strategy, and devise a content strategy which helps reach and engage student populations.

There’s also opportunity to partner with some prolific consumer brands too, doing co-partner campaigns and running competitions. As well as identifying an influencer strategy, engaging with them and coming up with campaign angles which not only raise awareness, but yield commercial benefits too.

In addition, you’ll be on the invite list for some major events, shows and launches. Capturing the moments of interest, finding the story and promoting it over social.

But it’s not all content for content’s sake, you’ll also be spotting the commercial opportunity too. Looking at how the social strategy and campaigns themselves can drive acquisition and sales, not just awareness.

So when new ideas are being talked about, you need to be the voice of reason. Able to flag where things might not potentially be successful, and pull together from your experience a view on how things might need to be tweaked or modified in order to achieve the business objective.

There’s quite a roadmap ahead of you when taking on this opportunity. With lots of exciting new launches coming up over this year and scope for you to really put your own stamp on how the social media strategy goes forward as a whole. You’ll be right in the thick of it, talking about things people all over the UK have been yearning for since the start of 2020 – a chance to travel again and enjoy some well-deserved down time.

Experience Necessary

  • Direct to Consumer social media experience. Could be from either agency or brand side
  • Ability to create your own ideas and run with them for campaigns, as well as recognise how social media is effectively used to dovetail in and amplify with multi-channel marketing campaigns
  • Got a blended background covering organic and paid social – although worth noting, they have an agency who handle their paid social work. You need to know enough to be able to steer and oversee them.
  • Good broad coverage of social channels – FB, Insta, YouTube, TikTok, SnapChat, etc.
  • A commercial eye – you can bridge both content/brand and commercial goals through social campaigns
  • Experience with Google Analytics


If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner

Senior Consultant, Digital

Blue Pelican

Every application will receive a response.


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