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Managing Director EMEA, Small Business Group, Sales
Meta’s Small Business Group is looking for the highest calibre of leader to head the organization’s diverse, high performing EMEA operation. The Small Business Group (SBG) contributes directly to Meta’s mission by connecting every small business in the world with their customers on Facebook, Instagram, WhatsApp and Messenger, and then helping them grow through solutions like pages, advertising, messaging, commerce and many other tools. We succeed when we help our customers grow their business. The Small Business Group at Meta is one of two sales channels responsible for Meta’s multi-billion dollar advertising business. Our Small Business Team helps more than 99% of Meta’s 10 million plus advertisers, and our potential business is even larger with more than 200 million businesses using our free tools to connect with customers.As Regional Managing Director you will lead the business and commercial strategy as well as sales operations for SBG in the EMEA region, and be responsible for leading the team that manages a portfolio of outsourced sales programs that meet the needs of millions of small business advertisers at scale. You will have experience contributing to a global leadership team and lending regional perspective to cross-functional sales, marketing and measurement strategies as well as leading in-region execution and optimisations. You will be responsible for working collaboratively with your team, cross-functional partners and call centre leadership to continuously optimise sales program strategy, sales activation and effectiveness in order to hit aggressive regional revenue targets. Additionally, you will run SBG’s EMEA business operations - and collaborate closely with Business Planning & Operations and Global Outsourcing team on annual budgets, headcount allocations in call centres, workforce management and vendor expansion strategies to ensure that cost of revenue targets are met as the operation continues to expand.As small businesses continue to drive Meta’s growth, you must not only deliver operationally at scale - but own the sales strategy, customer experience, go to market strategy and voice of the customer in their region. You will play a key role in leading understanding and insights of the regional advertiser - applying learnings to improve the sales experience, make changes to the business and ensuring their interests and needs are understood by the Facebook, Instagram, WhatsApp and Messenger product teams.This role must represent SBG in a variety of internal and external forums, driving the long term strategic direction of the region, co-creating with cross functional leaders and peers on innovation and continuing to transform the program portfolio to drive outcomes for customers.You will also play a key role with the regional EMEA Meta leadership team, partnering closely with the Large Customer Sales, Policy and Communications senior leaders representing small business interests as well as serving as the external face for Small Business through speaking engagements, events and press.Success in this role requires inspirational team leadership capabilities, experience working in a matrixed global organisation and proven expertise driving change in a hyper growth environment.This is a full time position based in our Dublin, Ireland or London, UK office and reporting to the Global VP of Small Business Sales. Global travel is required.People from all backgrounds, with diverse experiences, perspectives, and ideas rely on Meta to build community, and so to bring the world closer together, diversity is a must-have for Meta, not an option. Meta offers people who work here opportunities to find work that matters to them, understanding that finding meaningful work can be different for everyone.
Managing Director EMEA, Small Business Group, Sales Responsibilities
Owns regional revenue, revenue uplift and ROI goals for a portfolio of outsourced sales programs targeting Meta’s small business advertisers
Manages and develops Senior Managers, and leads team of high performing team of regional Sales Managers in EMEA
Represents SBG internally and externally as most senior in-region leader
Oversees multiple third-party owned call center operations and 1500+ Marketing Pros
Proactively collaborates with regional peers, global leadership and senior cross-functional teams to inform development of global and regional business strategies and programs. Shares best practices proactively
Leads regional development, execution and optimization of a variety of advertiser sales and onboarding programs
Oversees business operations in-region to ensure profitable business expansion and continuously build and evolve sales capabilities within the team as well as operational excellence with our partners
Provides global and regional thought leadership to ensure company business objectives are achieved through the right shared goals and aligned roadmaps
Champions voice of the customer in regional, SBG and Meta-wide forums
Accelerate testing, learning and innovation in region tailored to global and regional needs
Significant experience in sales, marketing, online advertising, consulting, agency, design or product/program management with a strong understanding of the digital advertising ecosystem
Extensive people management experience, leading and inspiring others in geographically distributed teams working in hybrid environments
Strong passion for diversity, equity and inclusion
Significant experience in process management, operations management, understanding how to grow and scale businesses in hyper dynamic environments
Experience working in a matrixed global organisation, collaborating with cross-functional groups to produce meaningful results
Strong analytical skills and process mgmt. skills, high attention to detail and rigor, can-do attitude, and desire to learn
Proven expertise driving change in a hyper growth environment
Proven ability to build strong working relationships internally and externally
Creative, resourceful, detail-oriented and organised
Strong critical-thinking and creative problem-solving abilities
Exceptional ability to prioritise and focus on driving growth
Fluency in English
Experience working with vendors
Experience with outsourced sales or operations
Bachelor’s degree and/or Masters
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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