Job Overview

Blackburn, Scotland
Job Type
Full Time
£35,000 - £45,000 Per Year
Date Posted
14 days ago

Additional Details

Job ID
Job Views

Job Description

This is a brand-new role in an expanding marketing team that is taking centre stage in the future success of the company. Over the next 6 months, you will develop and launch new brands, new channels and new ways of working.

Key Responsibilties

What we’ll need you to do:

  1. Plan and deliver CRM strategies that drive acquisition, increase conversion, improve retention and stimulate loyalty. Key journeys will include:
    • Lead nurture to conversion
    • Welcome and in-life
    • Cancellation and renewal
  2. Work with our CRM agency to develop our CRM platform, ensuring its capability meets the existing and future needs of the business
  3. Map/update customer journeys by analysing touchpoints
  4. Ensure we capture all required information at the optimum points throughout the customer lifecycle
  5. Work with internal stakeholders to ensure the database health and accuracy is maintained
  6. Work with the Data Analytics team to analyse and report on campaign effectiveness, including ROI and recommendations for future campaigns
  7. Identify and generate qual and quant customer insight to establish new opportunities for user journeys, segmentation and personalisation
  8. Collate, manage and analyse competitor CRM materials
  9. Ensure CRM materials are fit for purpose, on message, on brand and within agreed budgets
  10. Make sure internal teams are briefed on CRM activity in a timely and clear way
  11. Work with the Compliance team to ensure all necessary permissions are captured in an efficient and compliant manner

Knowledge & Experience

  1. Are passionate about CRM with deep experience and plenty of ideas of how to deliver both revenue growth and a great customer experience through multichannel communication strategies
  2. Have 5+ years hands-on experience of managing lifecycle, automated and solus campaigns via more than one ESP/CRM platform
  3. Blend creative flair and a love of data to deliver successful campaigns (we’d love to see some examples)
  4. Are an advocate of test and learn, and personalisation
  5. Sweat the small stuff – excellent attention to detail is a must
  6. Are interested in what makes people tick – a behavioural economics geek who understands how biases can be applied to communications would be a great fit
  7. Love being part of a team and an organisation where collaboration is given and expected
  8. Thrive in a fast-paced environment where managing multiple projects to ambitious deadlines is the norm
  9. Have a good working knowledge of compliance regulations, ideally both GDPR and FCA
  10. Are good at planning, project management and time management
  11. Knowledge of Fuse or similar CRM systems

If you are interested please apply with your most recent CV


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