If you are passionate about both customers and marketing and feel you can demonstrate both strong data and digital skills, then we want to hear from you! As the UK’s number one workplace pensions provider, Aviva now has a fantastic opportunity for an Adobe Campaign Executive to join our wider Workplace Savings & Retirement (WS&R) marketing division.
The successful post-holder will join a vibrant, busy B2C & B2B commercial and analytics team, collaborating closely with our wider WS&R Marketing and Distribution teams. This team is tasked with creating data flows using Adobe Campaign Manager - therefore prior experience of using this CRM is essential!
In the role of Adobe Campaign Executive, you will ensure that our pension scheme members receive suitable / targeted messaging, making sure this results in high levels of customer engagement, i.e. communicating with our members at the right time and driving commercial campaign activity. The role also calls for a candidate with strong data manipulation, analysis and processing skills.
The role will be aligned to either our Bristol, London, Norwich or York offices; however, the chosen candidate will benefit from Aviva’s smart working arrangements.
Duties & Responsibilities
Identifying all data requirements to aid communication planning
Managing the employer led campaign activity using Abode Campaign Manager
Analysing and building agreed data specifications for targeting customers, supporting business and technical requirements & dependencies
Supporting the investigation of audiences, to define opportunity / reachable audience and optimal targeting for on-boarding and engagement activity, supporting data activities to deliver communications objectives
Liaising with the data teams, alongside the broader digital, IT and business, to gain access to appropriate data sets
Ensuring that targeting data is suitable for all marketing targeting platforms.
Working with wider Marketing and Distribution teams to deliver high quality targeted campaigns across channels.
Contributing expertise to the wider team on data planning and analysis and the exploitation of Adobe Campaign manager
Skills & Experience required
Strong understanding of the data lifecycle within marketing and communications activity
Experience of data analysis and/or communications data planning
A track record of working with complex data in conjunction with varied business areas.
Strong knowledge of end-to-end delivery of data marketing campaigns - prior exposure to using Abode Campaign Manager is essential!
Excellent written and oral communication skills as well as digital literacy
An analytical mindset with a real can-do attitude when it comes to analysing customer data
Strong numerical and logical thinking skills with the ability to implement multiple simultaneous projects and prioritise business needs
What will you get for this role?
Annual salary of circa £25,000 - £35,000, depending on skills, experience, and qualifications
Generous defined contribution pension scheme
Annual performance related bonus and pay review
Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days
Up to 40% discount for some Aviva products through "My Aviva Extras" plus discounts for Friends and Family. (Some exclusions apply)
Excellent range of flexible benefits to include a matching share save scheme
Working at Aviva
At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.
We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take ownership, and who make good decisions.
The way we do this is important too, we’re all about our people - that’s you - so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.
We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.
We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability and we’ll make sure we interview you.
*As defined in The Equality Act 2010*. By 'minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.