Digital Marketing Analyst - Doncaster - Some remote working
Elevation Recruitment Group are pleased to be partnering on an exclusive basis with a major online retailer as they look to recruit a Digital Analytics Manager to join their market leading e-commerce/marketing team based on the outskirt of South Yorkshire.
This is a brand new role to the business offering the successful Digital Analytics Manager a real opportunity to put their stamp on the business from a Digital perspective. Working closely with the eCommerce and marketing team you will provide crucial marketing analysis and reporting across a range of platforms, helping the business to set up and steer its customer acquisition / retention strategies, paid search and advertising campaigns, optimise tagging, and boost ROI.
Your key responsibilities will be (but not limited to):
*Own the overall Google Analytics (GA) implementation, ensuring existing & new features available
*Ensure all websites are fully tagged up tracking both Macro & micro-goals & events effectively and efficiently
*Establish baseline trends & patterns to report on potential issues & opportunities
*Be seen as the Google Analytics evangelist, using your skills and knowledge to train and educate internal stakeholders on the power and importance of accurate and relevant analysis and data
*Analyse all marketing activities from performance marketing to brand advertising, reporting on how to optimise channels and boost ROI and conversion rates
*Deliver insight into driving sales and becoming more efficient in advertising activities - in particular paid search
*Work closely with the Business Intelligence team, bolstering the management information produced
We are keen to speak with digital marketing analysts/Paid Search Analysts with the following skills and experience:
*Demonstrable experience of working in a fast-paced digital focused environment (ideally eCommerce/Retail). This should include analysis, hypothesis formation, dashboard preparation, stakeholder management and presentation
*Google Analytics qualifications - Highly skilled with GA (Universal Analytics), GTM, and Google Ads
*Strong commercial acumen and understands the power of numbers
*Ability to influence a wide audience, presenting recommendations that are based on data and facts - not just producing reports
*Experience of large and small technology change projects within a fast-paced environment
*Experience of making recommendations based on AB and MVT tests
In addition to this outstanding opportunity my client are offering some remote working, requirement to visit the Doncaster Head office 2-3 time a week, + excellent package.
If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.