Senior Marketing Manager - Education
£48,000 -£52,000 + Bonus + Benefits
1 Year Contract
Global events business seeks highly talented Senior Marketing Manager to create and deliver world class strategic marketing plans and targeted messaging for the Ed Tech market.
With over 35 years of heritage, our client provides a platform for innovation, dialogue, networking and global trade - bringing together exhibitors and visitors from around the world, physically and online, to buy, sell and make connections.
Key Responsibilities: Senior Marketing Manager
·To create and deliver the visitor & buyer acquisition strategy through strategic marketing plans and targeted messaging for each customer segment.
·Oversee the execution of all visitor & buyer marketing campaigns, and deliver growth in attendance, quality and engagement of their audience.
·Work with the Senior Leadership Team (Event Directors, Portfolio Director, Head of Content) to create content marketing programmes that drive new audiences, retain existing customer groups and grow a global Education community.
·Work with the digital marketing teams (automation, web, PPC) and Visitor Marketing team (Marketing Manager and Executive) to ensure efficient and effective delivery against the strategic marketing plan.
·Create a strong 365 content plan - working with your and the content team - for all channels including email, web, social and virtual events and write compelling copy
·Lead campaign team meetings to ensure that are all teams are integrated in their approach and working together to deliver against the plans and objectives
·Create clear, compelling and succinct briefs for the campaign team
·Manage the day to day marketing budget and be responsible for the budget tracker, ensuring this delivers the required commercial results and ROI. This includes allocating budget to specific event activity, working with other marketing team heads to agree spend per channel/activity type; and regularly monitoring spend vs. results.
Skills and Experiences required: Senior Marketing Manager
·Minimum three years’ experience of creating highly effective tactical marketing plans.
·Experience growing and nurturing visitor/buyer communities.
·Experience in creating face-to-face and digital/online customer experiences.
·Practiced in managing and implementing all aspects of the marketing mix.
·Experience of developing customer insight and improving customer experience.
·Experience in stakeholder (internal and external) management.
·Experience in budget management, with an analytical, data-driven and highly structured approach to decision-making
·Results-focused, able to clearly demonstrate success via proven metrics
·Proven relationship skills - able to build and develop working relationships across the business to facilitate the accomplishment of goals, leverage learning and share best practice.
·Proven track record in setting and hitting targets and KPIs with weekly reporting on performance updates
Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.
Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.