Job Overview

Location
London, England
Job Type
Full Time
Salary
£65,000 - £70,000 Per Year
Date Posted
15 days ago

Additional Details

Job ID
2500
Job Views
7

Job Description

Profile

We recently launched a new Issuer Services digital platform which provides issuers with:

* a single point of access to the breadth of services available to them from the whole of London Stock Exchange Group, including data and analytics, our Regulatory News Services and Spark Live our online events hosting platform
* access to unique marketing opportunities
* access to thought leadership and events, designed to help issuers maximise their effectiveness as publicly listed companies.

Through our Issuer Services platform, we're looking to build a digital community bringing together our trading members, investors, issuers and advisers.

This is a relatively new part of our business, with ambitious development plans and high growth targets. It is also one of the Synergy business cases from LSEG's recent acquisition of Refinitiv and as such is strategically important to the wider Group.

The Marketing Manager will be responsible for delivering marketing plans and activity, to support the commercial and strategic goals of the Issuer Services team, building the brand internationally and delivering marketing activations to attract new leads and deliver product sales.

Key Responsibilities

Marketing Planning and Proposition Development

  • Work closely with the business team to identify commercial and strategic priorities and translate these into marketing objectives and plans for the year
  • Develop the Issuer Services marketing proposition and messaging
  • Develop the 'go to market' strategies and plans for new product releases
  • Develop a detailed understanding of the Issuer Services audience and their needs and use this to shape marketing activities and materials
  • Understand trends and opportunities and the landscape in order develop targeted marketing campaigns

Execution

  • Work with the Integrated Marketing and Content teams (as well as external agencies) to execute the marketing plan across the year to support new product launches, leads generation and pipeline conversion. Including:
  • creation of multi-channel marketing campaigns - using organic and paid channels
  • content creation - e.g. blogs/ reports/ videos to support strategic themes and priorities
  • sales enablement tools
  • events and webinars to support pipeline
  • Evaluation of marketing activities and budget management
  • Utilise marketing technology to develop most effective ways of generating and converting leads

Branding

  • Bring the Issuer Services proposition to life, using the London Stock Exchange/ LSEG brand
  • Seek opportunities to raise the profile of London Stock Exchange and Issuer Services
  • Ensure the brand is presented consistently and professionally across all marketing communications

About the London Stock Exchange Group

LSEG's vision is to be the most trusted expert in global financial markets. This is achieved through leading the world in providing access to capital, helping customers optimise capital resources and promoting trusted and transparent environments and services for investment.


LSEG is a diversified international exchange Group that sits at the heart of the world's financial community. The Group operates through four key business divisions: Capital Markets (broad range of international equity, bond and derivatives markets); Post Trade (post trade and risk management services); Global Technology Services (high performance trading platforms and capital markets software); and Information Services (real-time and reference data products).


LSEG prides itself on operating a neutral, trusted, well-regulated and systemically important market infrastructure and does this within a fast paced, real-time and highly regulated environment. The Group is accountable to its shareholders, clients, regulators and the societies in which it operates and the Group Values and Behaviours underpin how the Group meets those accountabilities.

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