We are looking for a UK Marketing Manager to join a company that is re-examining the way people learn and shaping the way we think. This is an exciting 6 month contract with the potential to become permanent for the right candidate, and as the UK Marketing Manager, you will manage marketing campaigns, reporting and materials to promote English language testing in the UK.
You will develop and oversee marketing campaigns and inform product strategy and branding decisions. Working with a large global marketing team, you will ensure the value propositions of our products and solutions are communicated and promoted in a compelling manner, through print and digital channels.
Develop and deliver the marketing plan for the UK, reaching a range of different audiences
Report regularly on activity and campaign success
Run lead-generation campaigns across digital media, with support from the central digital team
Develop marketing content and core product marketing assets in both print and digital (e.g. catalogues, brochures, web content, videos, customer testimonials)
Develop a content calendar for social, email and web promotion, supporting the UK ambitions
Work effectively in a heavily cross functional, fast-paced environment, especially working across global functions (Portfolio, Tech, Global Marketing) and local/Geo functions (Sales, Marketing, Product).
Gather, synthesize, and share market and customer insights to fuel innovation, to position products and service offerings at the segment/discipline level, to anticipate course trends, to identify new market opportunities, and ultimately to inform product strategy and investment decisions.
Conduct comparative analyses of incumbent and emerging competitors in order to position our products and campaigns for aggressive disruption.
Preserve brand fidelity and delivering a consistent approach to branding and customer experience across all product categories.
Support market development programs (class tests, pilots, etc.) to elicit customer requirements, demonstrate effectiveness of the product, and identify sales opportunities.
£345 per day UMBRELLA or £255 per day -PAYE