The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight, and our advocacy of economic and political freedom around the world.
The Economist Impact Events is the leading provider of international forums for senior executives seeking new insights into strategic issues. These meetings include industry conferences, management events, and government roundtables held around the world. Each meeting organized by the events teams delivers objective and informed analysis. Meetings provide unusually high-level forums where senior executives can gain insights, exchange views and compare strategies.
We are recruiting a Head of Region (UK, Europe), for a custom events position to grow bespoke sponsorship revenue from a portfolio of custom events across our UK and Europe regions. The role will be responsible for managing and growing the custom business in the region by mirroring and implementing the global strategy and overseeing the commercial execution. The position reports to the VP, Head of Commercial, The Economist Impact Events.
How you will contribute:
Implement the regional plan for the business in conjunction with the global strategy for custom events.
Work with the local LSE sales team in matrix structure to maximise the cross-sell opportunities. Alongside, you’d be expected to liaise with marketing, programming, and the Global Events team.
Own a personal sales target and regional (UK, Europe) revenue target region for long-term strategic partnerships for bespoke events.
Work with Client Solutions UK and CE teams for integrated pitches and expanding into the key accounts, as well as GCP accounts in the region.
Work closely with third-party agents representing The Economist Group in the region to expand the commercial opportunities in countries like Poland, Italy, and the Balkan region, etc.
Ensure alignment with programming teams for the pro-active custom events topics specific to regions, and implement a go-to-market strategy to create compelling propositions.
Seek feedback and interact closely with sponsors throughout the life of the event cycle(s) to ensure the project/event is running on track and meeting their expectations
Monitor and report on the revenue of the business in the region while maintaining personal responsibility in executing the sales process and maximizing revenue.
Ability to confidently and persuasively convey the merits of The Economist Group capabilities to clients and prospects in all written and verbal communications while maintaining the high quality and professional image of The Economist
Have a deep understanding of the high-end consumer demographic and the most senior-level business decision-makers and their media and purchasing habits for the confirmed category
Grow a new client base for the verticals assigned
Act as the Global Sales Lead on identified event key accounts if and when required
Experience, skills and professional attributes
The ideal skills for this role are:
Proven experience managing client-focused teams in a consultative project or events (program, sales, or marketing) environment
A demonstrated track record of driving successful projects that include substantial client interactions
Excellent people and project management skills
Experience running and managing business development/sales teams
Experience presenting to and negotiating with senior decision-makers of large multi-national corporations
Strong intellectual curiosity and a keen interest in the editorial subject matter of Economist events
Ability to generate ideas and transform good ideas into practice
Solid experience with Powerpoint, Excel, and Word
A good team player with the ability to think strategically and tactically
Fluency in English and any additional European language is a plus