Senior Individual Giving Manager in London - Michael Page Marketing

Join a leading UK charity as a Senior Individual Giving Manager, leading a team of three and driving a multi-channel fundraising programme spanning donor acquisition, cash appeals, lotteries, digital campaigns, in-memory giving and legacy fundraising. This is a strategic and hands-on leadership role, responsible for growing sustainable income, optimising supporter journeys and using data-driven insights to increase donor engagement and long-term value.

Client Details

Michael Page are delighted to be partnering with a London-based healthcare charity.

Description

• Lead and develop the Individual Giving team, managing three direct reports and driving high performance against ambitious fundraising targets.
• Shape and deliver the Individual Giving strategy, aligning fundraising activity with wider organisational objectives.
• Oversee a diverse portfolio including cash appeals, donor acquisition, paid social, telemarketing, raffles, lotteries, in-memory giving and legacy fundraising.
• Embed a test-and-learn culture, continuously optimising campaigns to improve supporter acquisition, retention and lifetime value.
• Use data, insight and ROI analysis to inform decision-making, forecasting, budgeting and campaign performance.
• Manage and enhance multi-channel supporter journeys, ensuring an excellent donor experience across all touchpoints.
• Work closely with marketing, communications, finance and supporter care teams to deliver integrated fundraising campaigns.
• Identify new income opportunities, monitor sector trends and ensure all fundraising activity remains compliant with relevant regulations and best practice.

Profile

• Proven experience in Individual Giving fundraising, with a track record of delivering income growth across donor acquisition and retention programmes.
• Strong background in developing and implementing fundraising strategies, with a test-and-learn approach to maximise performance.
• Demonstrable experience managing integrated direct marketing campaigns across multiple channels, including digital and offline activity.
• Highly analytical, with the ability to interpret data, evaluate campaign results and use insights to drive fundraising decisions.
• Experienced in budget management, forecasting and reporting against income targets and KPIs.
• Effective people leader with experience line managing and developing teams to achieve strong results.
• Strong stakeholder management skills, able to influence senior colleagues and collaborate across fundraising, marketing, finance and supporter care functions.
• Knowledge of fundraising compliance, data protection and supporter stewardship, with experience managing agencies and external suppliers.

Job Offer

• Salary of £50,000 to £55,000, dependent on the level of experience.
• Permanent role based in London.
• 3 days per week in London office

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.