Regional Manager in London - Parna Recruitment

Regional Sales Manager – Convenience Channel

2 positions - South London and North London

Field Based | Competitive Salary + Bonus + Car Allowance

We are recruiting 2 Regional Sales Managers to lead and develop high-performing field sales teams across the UK.

This is a key leadership role with responsibility for managing an established team of Business Development Managers, driving regional revenue growth, improving sales execution and growing headcount across your territory.

If you have a background leading field sales teams within FMCG, convenience or route-to-market environments, this is an opportunity to take ownership of a region and make a real commercial impact.

The Role

You will be responsible for

• Leading, coaching and developing a team of Business Development Managers
• Driving regional sales performance, revenue growth and profitability
• Increasing distribution, market share and customer penetration
• Recruiting and growing team headcount
• Managing performance through KPIs, coaching and development plans
• Supporting key account growth and commercial opportunities
• Delivering strong field execution across your territory
• Providing market insight and contributing to regional strategy
• This is a field-based role involving regular travel across your region.

About You

• We are looking for candidates with:
• Experience managing field-based sales teamsStrong background in FMCG, convenience or wholesale-led sales
• Proven success delivering revenue growth and commercial targets
• Experience coaching, developing and performance managing teams
• Strong understanding of route-to-market and field execution
• A hands-on, commercially driven leadership style
• Candidates from organisations such as British American Tobacco, Imperial Brands, Coca-Cola Europacific Partners and similar environments would be of particular interest.

What’s on Offer

• Competitive salary
• Performance bonus
• Car allowance
• Career progression opportunities
• The chance to lead and grow a region within a growing business