Brand & Community Activation Manager in Manchester - Forward Role

A fast-growing, purpose-led organisation in global charity running is looking for a Brand & Community Activation Manager to deliver high-impact events and unforgettable experiences across some of the world’s most exciting cities.

Brand & Community Activation Manager

Up to £40k

Hybrid working (2 days onsite and 3 remote)

Manchester City Centre

This is a role where the office is only part of the story, the real work happens on the ground at major international events. You’ll get the opportunity to travel to places like Tokyo, Dublin, Berlin and Chicago, delivering large-scale activations that bring thousands of runners and supporters together. If you’re someone who thrives on being out in the world rather than behind a desk, this is a chance to turn that into your day job.

The business sits at the centre of global mass participation sport, helping connect runners and charities and having already helped generate over £1bn for good causes. Every event is different, fast-moving and built around creating energy, community and memorable moments that matter.

The role:

You’ll take ownership of end-to-end event delivery – from expo activations and race weekend experiences to travel logistics, influencer engagement and on-the-ground hosting. One weekend you might be running a high-traffic expo stand, the next you’re supporting a post-race celebration or leading a community run with thousands of participants.

This is a hands-on, travel-heavy role for someone who wants variety, responsibility and the chance to see the world while building standout brand experiences.

Responsibilities:

• Develop and deliver brand activation and community engagement strategies across events, partnerships and initiatives.
• Plan and execute end-to-end activations, including logistics, suppliers, budgets and on-the-ground delivery.
• Grow and engage the community across both digital and in-person touchpoints, driving participation and awareness.
• Build and manage relationships with runners, charity partners, ambassadors, influencers and event stakeholders.
• Track performance against KPIs, optimise future activity, and support wider team delivery and development.

What we’re looking for:

• 4+ years’ experience in brand activations, events, community or experiential marketing.
• Proven track record delivering successful campaigns with budgets, suppliers and stakeholders.
• Strong understanding of community building, engagement and audience growth.
• Excellent communicator and relationship builder, comfortable in fast-paced environments.
• Creative, hands-on and commercially minded, with a passion for sport, events or purpose-led brands.

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