Marketing Analytics Manager in London - Harnham - Data & Analytics Recruitment

Marketing Analytics Manager
London, Hybrid (2-3 days per week in office)
Up to £85,000 + bonus and competitive pension

This is an exciting opportunity to join a high-growth consumer technology business where data sits at the heart of decision-making. You will shape marketing measurement for a multi-million-pound budget and lead end-to-end analytics across MMM, attribution, and incrementality. If you enjoy driving change, influencing senior leaders, and building confidence in complex models, this role offers meaningful impact from day one.

The Company
They are a leading digital marketplace operating at national scale, connecting millions of customers with a diverse network of partners. Operating in a fast-paced, data-rich environment, they combine advanced analytics, experimentation, and commercial strategy to optimise performance. Their UK analytics function is well-established, highly collaborative, and works closely with marketing, product, finance, and senior leadership to guide strategic decisions.

The Role
You will join the Customer Analytics team, reporting into an established analytics leader, and manage one Senior Analyst. Your work spans strategic measurement, optimisation, and influencing investment decisions across a significant marketing spend.

Responsibilities include:
* Leading marketing measurement across MMM, incrementality testing, and attribution.
* Owning the relationship with an external MMM provider and strengthening confidence in the model.
* Connecting MMM outputs with last-click and multi-touch attribution to build a unified view of performance.
* Designing and running incrementality tests to validate and optimise spend.
* Evaluating top-funnel effectiveness and advising on where and how to invest.
* Partnering with senior stakeholders to influence marketing strategy across a £20m quarterly budget.
* Supporting and developing a Senior Analyst while contributing hands-on to high-impact projects.
* Working cross-functionally with analytics, pricing, promotions, and trading teams.

Your Skills and Experience
You will succeed in this role if you bring:
* Strong commercial experience in marketing analytics within a large or complex organisation.
* Expertise in MMM, attribution, and incrementality testing.
* The ability to influence senior stakeholders and lead change across cross-functional teams.
* Confidence working with significant marketing budgets and ROI-driven decision-making.
* Proficiency in SQL; Python is an advantage.
* Strong problem-solving skills and the ability to structure complex analytical challenges.
* Experience coaching or guiding analysts.

What They Offer
* Salary up to £85,000 depending on experience.
* Discretionary bonus.
* Competitive pension scheme
* Hybrid working, typically 2 days per week in the office.
* Modern central London office with excellent transport links.
* The chance to make a measurable impact within a well-resourced analytics function.

How to Apply
If this role sounds like the right next step for you, please apply with your CV.