Marketing Manager in Runcorn - Adaptable Recruitment

At Adaptable Recruitment, we're supporting a growing organisation known for its down to earth culture and collaborative working style. They're now appointing a Marketing Manager to take the lead on shaping their marketing direction and driving brand visibility as the business continues to evolve.

• Take ownership of the company's brand presence - online, offline and everywhere in between.
• Build high impact marketing materials that help the commercial team win new business.
• Lead website improvements, ensuring pages are clear, modern and conversion focused.
• Manage content across digital channels, keeping messaging consistent and engaging.
• Work with external partners on PPC, SEO and wider performance activity.
• Use data and analytics to shape decisions, refine campaigns and identify opportunities.
• Develop simple, effective CRM workflows and automated email journeys.
• Oversee social content, campaign calendars and day to day comms.
• Produce visuals, documents and creative assets that raise the quality bar.
• Support internal updates, events and team engagement initiatives.

• A well rounded marketer comfortable balancing brand, digital, content and commercial needs.
• Confident working end to end - from strategy and planning to hands on delivery.
• Experienced in managing websites and collaborating with external developers or agencies.
• Strong understanding of PPC/SEO fundamentals and how to interpret performance data.
• Skilled in CRM use, segmentation and automated customer journeys.
• A natural storyteller with sharp copywriting and an eye for clean, modern creative.
• Organised, proactive and able to handle a varied workload without losing pace.
• Someone who brings energy, ideas and a willingness to take ownership from day one.