Paid Media Business Analyst 2 Year FTC West Midlands in Trent - Hydrogen Group

A major hospitality client is seeking a Paid Media Business Analyst to support the optimisation and transformation of their digital marketing and martech landscape on a 2-year fixed-term contract. This role will focus on paid media performance, platform integration, and marketing technology enablement.

You will work across paid search, social and digital channels, supporting platforms such as Yext, Sprinklr, and wider martech ecosystems. The role requires strong experience gathering requirements, improving data flows, enhancing reporting, and ensuring marketing platforms are delivering measurable ROI. You'll collaborate closely with marketing, digital and technology stakeholders to drive performance and process improvements.

This hybrid role is based in the West Midlands with travel to site as part of a flexible working model. Ideal for a Business Analyst with strong paid media and martech exposure in a fast-paced, commercially driven environment.

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