Product Analyst - Data Analysis - AB Testing in London - Hays Specialist Recruitment Limited

Your new company

A media organisation which owns and operates a proprietary technology platform which enables the creation, distribution and monetisation of digital content experiences. They own several leading brands and have offices in New York, London and Tokyo.

Your new role

They are looking to recruit a Product analyst to join their Owned and Operated team to work on the analysis of advancing subscription, engagement and audience analytics across their digital platforms. This will include enhancing paywall and registration performance, utilising AI to deliver a more local and personalised experience, supporting AB testing and delivering insights that drive audience growth, monetisation and retention.The Product Analyst will work closely with product, growth and editorial and will connect data with strategy - turning insights into product and content improvements that scale across the portfolio.

The Product Analyst will be required to contribute to the analytics roadmap, design, implement and evaluate AB tests to enhance aspects of user experience. Lead analytics on first-party data initiatives, collaborate on forecasting for 2026 and build infrastructures to measure LTV by acquisition source. You will also develop deep-dive reporting and insights on content consumption and support evaluation of AI-driven metadata features. Develop, maintain and evolve self-service dashboards across Tableau/ Looker for O&O teams - covering traffic, content, SEO and newsletter performance.

What you'll need to succeed

• Experience of working in a Data Analysis/ Product Analyst capacity
• Experience of AB Testing
• Strong experience in SQL - ideally with BigQuery
• Knowledge of GA4 (Google Analytics) or Adobe Analytics
• Familiarity with subscription and user lifecycle metrics - CAC, churn, CLV, LTV, retention cohorts
• Experience building automated dashboards and data pipelines
• Ability to translate complex data into clear insights and recommendations for non-technical teams

Experience gained in media, e-commerce or subscription businesses

What you'll get in return

£50K + benefits
Hybrid working - 2-3 days in the office

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
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