Client Data Lead in London - Accenture

Position : Client Data Lead

Career Level: Associate Manager

Location: London (Hybrid)

TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.

We're dedicated to creating a workplace that reflects the world we want to live in, and ensuring TMW is a place for everybody.

TMW is proudly part of Accenture Song, the world’s largest tech-powered creative group.

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and?experience?design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise,?we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: song  

The Opportunity

As a Client Data Lead you will be the strategic and operational head of all data activity on a flagship account. You’ll run a talented team of Data Planners and Data Analysts, leading them to deliver high-volume campaigns while pushing forward on the big strategic plays that transform how our client engages with their customers.

It’s a mix of hands-on leadership, sharp strategic thinking, and client partnership at the highest level.

The Strategy and Planning team at TMW Unlimited is made up of a team of industry professionals, who come from a range of diverse backgrounds both professionally and personally. The department has an exemplary range of specialists in their field, meaning you’ll always have someone at hand to help you with projects and ensure the work you’re creating is at the highest calibre.

This is a hybrid role which for us means a mix of working from home and our offices in Farringdon, London.

What you'll do

• Act as the senior data lead for the client, owning and driving the CRM data strategy in line with business objectives.

• Inspire and manage the Data Planning and Analytics teams to deliver work that’s accurate, insightful, and always on time.

• Oversee end-to-end data delivery across campaigns, ensuring accuracy, timeliness, and efficiency.

• Partner with agency client leadership to design, scope, and deliver strategic initiatives including data transformation, segmentation, customer journeys, and measurement frameworks.

• Champion a test-and-learn culture, using insights to improve performance and unlock new opportunities.

• Work closely with cross-agency and client-side teams (tech, media, creative, and CRM ops) to ensure seamless integration of data across all touchpoints.

• Translate complex data outputs into clear, compelling insights and recommendations for senior stakeholders.

• Act as a trusted advisor, challenging client thinking and bringing innovation in CRM data, analytics, and measurement.