Data Analyst / Senior Data Analyst in London - Hays Specialist Recruitment Limited

Your new company
We are currently working with a global, marketing agency that activates growth for leading brands through data. Sitting within a collaborative Marketing Sciences function, their Data Analytics team is central to delivering measurable impact-championing individuality, fostering an inclusive workplace, and prioritising personal well-being while helping clients make better, faster, data-driven decisions.

Your new role
This permanent position is open to considering candidates at Data Analyst or Senior Data Analyst level. This role involves working on high-impact analytics projects for major brands, turning complex data into clear insights and strategic recommendations.

Key responsibilities include:

• Designing and running test-and-learn programmes for marketing and CRM activities
• Using AI-enabled tools to identify creative performance drivers and explain "what's working and why"
• Building audience/customer profiles and reporting insights back to stakeholders
• Delivering post-campaign analysis with optimisation recommendations
• Supporting data-driven customer journey design with cross-functional teams
• Creating KPI trees/measurement frameworks to define key metrics
• Extracting and transforming data using Python and SQL from cloud environments (AWS/Azure/GCP)
• Building dashboards in Tableau and Power BI
• Applying web analytics and social listening to enrich performance understanding

What you'll need to succeed

• Strong experience with Python and SQL
• Hands-on web analytics experience
• Proficiency in Tableau and Power BI
• Experience with social listening tools and methodologies
• Ability to work with customer-related datasets (marketing analytics, sales/product analysis, profiling)
• Familiarity with cloud environments (AWS/Azure/GCP)
• Analytical curiosity, attention to detail, and ability to question data quality
• Clear communication skills and confidence presenting findings

Nice-to-haves:

• Statistics and experimentation (A/B, multivariate)
• Segmentation/modelling experience
• Exposure to marketing orchestration/ad-tech tools (Salesforce, Braze, Adobe, DSPs)
• Light data engineering in cloud environments

What you'll get in return

• Clear progression opportunities
• Hybrid working: 3 days in London office, 2 days remote
• Inclusive, supportive culture with strong focus on well-being
• Access to modern analytics tools and AI-enabled solutions
• Ongoing learning and development opportunities

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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